Obviously, the Devour Loaded Potatoes with Angus Beef entered our kitchen with some lofty expectations. Devour has made some of the best-tasting frozen meals we’ve ever tried, like the Buffalo Chicken Mac & Cheese, and there’s really only one product in their entire lineup that we’re not completely over the moon for. Spinato’s has a line of broccoli crust pizzas while Real Good Foods offers pizzas with either a chicken breast or cauliflower crust.Anyone who reads Freezer Meal Frenzy regularly should know by now that we’re huge fans of Devour frozen food. There is also new Devour Carnivore with Applewood smoked bacon, Italian sausage and pepperoni. The Outsiders Pizza Company’s Detroit BBQ Pulled Pork + Bacon with white cheddar and brick cheeses and Milwaukee Spicy Sausage topped with cheese curds is an example. are trending, but so are flavorful and often surprising topping combinations, many heavy on the meat and cheese. Vegetable-based crusts – broccoli, cauliflower, kale, sweet potato, etc. “Better-for-me foods, due to a better nutritional value or health focus, draw the interest of 81% of shoppers and 61% buy a frozen item to try a new food or cuisine - underscoring the importance of item and flavor innovation.”Īs the frozen pizza category diversifies with everything from gluten-free crusts to culinary inspired formulations, there’s something for every day part and many varied dietary preferences. “For 8 in 10 shoppers, frozen food is a backup or out-of-time solution, particularly in between trips when fresh runs out,” Ms. They are also adventurous, impulsive and have an interest in health and production claims in frozen food. The study identified core shoppers as being younger, many juggling families and careers, and they are focused on convenience in their shopping and meal preparation. More than half of these core shoppers have increased their frozen food purchases in the past year, as they purchase across categories and meal occasions for consumption at home and at work.” “Among 35% of shoppers, frozen food is a well-integrated part of their eating routines, both as a backup and planned meal or ingredient solution. “While all shoppers link frozen food to overall convenience, ease of preparation and time savings, core consumers are more likely to value the taste, quality, variety and consistency of the food itself,” Ms. 4, 2018, frozen pizza generated $4.9 billion in retail sales, up 3.1% from the previous year, according to Information Resources, Inc., a Chicago-based market research firm. The Pepperoni pizza includes mozzarella and provolone, while the Three Cheese pizza carries the tagline “sweet mother of Wisconsin: this is real cheese pizza.” It contains a hearty topping of mozzarella, provolone and Colby Jack.įor the 52-weeks ended Nov. The Milwaukee banner is a little more edgy, with the Spicy Sausage pizza topped with cheese curds, a Wisconsin favorite. Under the Detroit banner there’s BBQ Pulled Pork + Bacon with white cheddar and brick cheeses Genoa Salami with the same two cheeses and Three Cheese, which also includes fontina. The recipes celebrate the ingredients and flavors of the two Midwestern cities. They fell in love with several lesser-known regional recipes that they turned into six pizza concepts, three from each Detroit and Milwaukee tasting experiences. The company’s product developers travelled the country eating lots of pizza when it set out to create a disruptive frozen pizza brand. “No same old same old” is the mantra of Outsiders Pizza Co., part of Foundry Foods, an innovation incubator backed by Nestle S.A., Vevey, Switzerland.
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